McDonald's Singapore launched the "Eat Light Under 500 Calories" menu, featuring lower-calorie meal options. The campaign included a comprehensive set of digital and print assets, starting with the visual identity and extending across various formats such as in-store tray mat designs, self-order kiosk home screens, and website banners.

Project: Visual Identity & Graphic Assets
Role: Art Direction & Design
Produced at: Golin, Singapore
Client: McDonald’s Singapore